A p r i l   B o u l e v a r d

Branding Japan Gals from scratch has been challenging given the fact that there are so many strong competitors in the skincare industry. It's been almost year since we introduced Japan Gals in Singapore and now, we are proud to announce that our best seller, VC+Nano-C mask has gained recognition and won Most Hydrating Mask in Cleo's Beauty Hall of Fame 2014. This is a significant milestone for April B. and the journey has been wonderful. Our customers at our Sunday pop-up baz

PURE 5 ESSENCE (HYALURONIC ACID) MASK by JAPAN GALS This mask is one of April Boulevard's best seller month after month. We spoke to a few of our customers who tried the mask and find out why they kept coming back for more. Hyaluronic acid (HA) is a popularly used in the skincare industry. Almost half of the body’s HA is located in the collagen of skin and it is logical that HA plays a vital role here. Hyaluronic acid helps to retain over a 1000 times its weight in water with