- April Blvd Editor
PRODUCT LAUNCH : ROBINSONS SINGAPORE
THE LAUNCH AT ROBINSONS SINGAPORE
It's Official! Since August 2014, we have launched our products in all 3 Robinsons stores islandwide - Raffles City, Heeren Orchard and JEM. On top of the 5 BHG - aLT concept stores all over Singapore, these are 3 more amazing locations for our customers to gain easy access to our products.
The launch was a great blessing and success to April B. It exceeded our expectations. The process was not entirely smooth sailing - the logistics, the setup and late nights at the stores to ensure that things are in order for launch. But was all worth it. The team behind Robinsons was amazing and of great help. We couldn't ask for more.
To the team and our customers, thank you for being such a great support.
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