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Japan Gals have created and designed a new packing for the Pure 5 Essence Series with 2 new additional variant to the range - Pure 5 Whitening Mask and Pure 5 Oasis (Relaxing) Mask. These masks are packed in 2 packs within a box. Each pack comes with 15 sheet masks filled with beauty essence. This helps keep the masks a lot fresher for those who do not intend to use these daily masks everyday. Many would also like to share these masks with their friends or family members and

THE LAUNCH AT ROBINSONS SINGAPORE It's Official! Since August 2014, we have launched our products in all 3 Robinsons stores islandwide - Raffles City, Heeren Orchard and JEM. On top of the 5 BHG - aLT concept stores all over Singapore, these are 3 more amazing locations for our customers to gain easy access to our products. The launch was a great blessing and success to April B. It exceeded our expectations. The process was not entirely smooth sailing - the logistics, the set

Branding Japan Gals from scratch has been challenging given the fact that there are so many strong competitors in the skincare industry. It's been almost year since we introduced Japan Gals in Singapore and now, we are proud to announce that our best seller, VC+Nano-C mask has gained recognition and won Most Hydrating Mask in Cleo's Beauty Hall of Fame 2014. This is a significant milestone for April B. and the journey has been wonderful. Our customers at our Sunday pop-up baz

4 April 2014 - We are proud to announce that our products are on the shelves of all 5 BHG - aLT Concept Stores islandwide. April B. is glad to be able to achieve another milestone. aLT is a concept store located in BHG. They are focused on bringing in unique products into the local market. Their have a huge variety of imported goods ranging from beauty to lifestyle products. aLT Beauty carries a large range of beauty and skincare products. They are always on a lookout for int

PURE 5 ESSENCE (HYALURONIC ACID) MASK by JAPAN GALS This mask is one of April Boulevard's best seller month after month. We spoke to a few of our customers who tried the mask and find out why they kept coming back for more. Hyaluronic acid (HA) is a popularly used in the skincare industry. Almost half of the body’s HA is located in the collagen of skin and it is logical that HA plays a vital role here. Hyaluronic acid helps to retain over a 1000 times its weight in water with